Building Intelligent and Scalable Customer Data Platforms for Personalized CRM Analytics and Automated Decision Making. INTERNATIONAL JOURNAL OF ENGINEERING TRENDS AND TECHNOLOGY RESEARCH (IJETTR), [S. l.], v. 7, n. 2, p. 9–20, 2026. Disponível em: https://ijettr.com/index.php/IJETTR/article/view/IJETTR_07_02_002. Acesso em: 2 sep. 2026.